TFL Audience Design Fund
The TFL Audience Design Fund completes the support offered by TorinoFilmLab to international audiovisual professionals, adding a further essential step: audience engagement and distribution.
The Fund exists since 2014 thanks to the Creative Europe – MEDIA sub-programme support to International Co-production Funds.
DEADLINE FOR APPLICATIONS: May 25th, 2021, 12.00 pm CET (Midday)
The TFL Audience Design Fund aims at supporting the implementation of innovative audience development and outreach strategies at the moment of distribution – designed specifically to accompany the release of each selected project in 3 territories.
In 2021, a total of 3 TFL Audience Design Funds of € 45.000 each will be granted to companies presenting an eligible film project, to be released in 3 territories within May 30th, 2023.
The TFL Audience Design Fund includes a TFL Audience Design Consultancy with TFL experts that aims at defining a strategy to reach, build and engage audiences to prepare and support the moments of sales and distribution.
The 3 film teams will, in collaboration with the consultants, work to sketch out the key goals and actions to address in the strategy outline, including a plan for the promotional activities. The work process includes mandatory on-line sessions, a 4-day workshop and follow up reports sessions.
The consultants will present a 10-page Audience Design Strategy, which will highlight the actions to be prepared during the pre- to post-production stages and to be realized during the distribution process, the results of which are later to be reported to the Fund.
Audience Design is based on the approach developed at TorinoFilmLab, which explores the audience perspective and its engagement during various stages of the film’s life. The strategy will cover different channels and devices for distribution across all relevant media.
TFL covers the consultancy cost and accommodation, while the film teams must pay their travel costs, which can be included in the Audience Design Budget presented in the application.
For more information, please visit TFL website!