INVITATION: EUROPA CINEMAS INNOVATION DAY LAB
EUROPA CINEMAS INNOVATION DAY LAB
“How to make the most of our own resources:
Improving skills and renewing practices for audience development”
(THESSALONIKI, 2nd – 3rd NOVEMBER 2019)
Cinema Museum | Takis Kanellopoulos Theatre | Thessaloniki Port
For the 2nd consecutive year, Europa Cinemas is partnering with the Thessaloniki International Film Festival (October 31 – November 10) to organise an exclusive one and half day workshop on audience development.
Directed by Iris Praefke (Exhibitor, Moviemento cinema, Germany) and Hrvoje Laurenta (Executive Director, Zagreb Film Festival, Croatia) the Innovation Day Lab will take place on Saturday 2nd November from 2:00pm to 5:00pm to Sunday 3rd November from 10:00am to 5pm.
The aim of this Day Lab is to help exhibitors from the region (Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Greece, North Macedonia and Serbia) to find new ways to develop audiences, create sustainable programming strategies and use innovative marketing tools (including social media) to engage with the younger generation of cinemagoers. The Lab will strengthen the network of cinemas and provide a platform where they can share regional issues, best practices and weaknesses allowing exhibitors to find creative solutions to their biggest challenges.
Please confirm your attendance by filling in registration form here before Friday, 04 October 2019.
All participants will benefit from a free Market accreditation for the Thessaloniki International Film Festival.
For further information, please do not hesitate to contact:
Fatima Djoumer, Head of International Relations:
Tel. +49 30 61 40 22 00, e-mail.
Irene Angel, Project Coordinator for Cyprus, Greece, Portugal and Spain.
Tel. + 33 (0)1 42 71 15 44, e-mail.