Selective Support

Distribution

Within the specific objective of promoting non-national circulation, one of the priorities of the MEDIA Sub-programme shall be the following: supporting theatrical distribution through non-national marketing, branding, distribution and exhibition of audiovisual works.

The MEDIA Sub-programme shall provide support for the following: establishing systems of support for the distribution of non-national European films through theatrical distribution and on all other platforms as well as for international sale

The aim of the “Selective scheme” is to encourage and support the wider distribution of recent non-national European films by encouraging sales agents and theatrical distributors to invest in promotion and adequate distribution of non-national European films.

The scheme also aims to encourage the development of links between the production and distribution sector thus improving the competitive position of non-national European films and the competitiveness of European companies.