Promotion of European AV Works Online


Within the specific objective of promoting transnational circulation, two of the priorities of the MEDIA Sub-programme shall be: to support transnational marketing, branding and distribution of audiovisual works on all other non-theatrical platforms and  to promote new distribution modes in order to foster the development of new business models.

Expected results:

  • Strengthen the attractiveness of legally provided European Video On Demand (VOD) services,
  • Increase the collaboration across borders between European VOD services and, potentially, the network effect,
  • Improve the digital circulation of European audiovisual works,
  • Increase the supply and the visibility and prominence of European audiovisual works on VOD services,
  • Increase the audience of European films online
  • Develop new business models.