Access to Market
Training, networks and access to markets
The MEDIA Sub-programme shall provide support to activities aiming at:
- facilitating European and international co-productions including short films, video games, television series and cross media;
- facilitating access to professional audiovisual trade events and markets and the use of online business tools inside and outside Europe;
- facilitating circulation of European works, including shorts, in Europe and worldwide on all platforms in all formats.
The MEDIA Sub-programme encourages Access to Markets actions taking place in and outside countries participating in the MEDIA Sub-programme. The operational objectives of the MEDIA Access to Markets Support scheme are to facilitate business to business exchanges, having as expected results and impact:
- to improve the European/international dimension and effectiveness of existing large industry markets and to increase the systemic impact of smaller initiatives;
- to increase the visibility of professionals and A/V works from European countries with a low production capacity and to enhance cultural diversity;
- to encourage the development of networks and increase the number of European co-productions and a greater diversification of talents and sources of funding;
- to improve the competitiveness and circulation of European A/V works on international markets;
- to ensure that Europe’s AV industry is taking full advantage of digitisation;
- to foster talent, creativity and innovation.
Eligible Applicants
This call for proposals is open to entities (private companies, non-profit organisations, associations, charities, foundations, municipalities/Town Councils, etc.) established in one of the countries Participating in the MEDIA Sub-programme and owned directly or by majority Participation, by nationals from such countries.
Eligible Activities
Only actions intended primarily for the professionals with a demonstrated impact on the promotion and circulation of European audiovisual works and professionals will be considered including short films, video games, television series and cross media.
Applicants will have to clearly explain, detail and demonstrate the various mechanisms put in place to enable a greater geographic representation of the audiovisual works and professionals participating in the activity/ies and describe their results and impact on the circulation of European works in the European Union and worldwide.
Action 1. Business to business (physical) markets for European audiovisual professionals
Business-to-business actions aiming at improving the conditions governing access for European professionals, projects and works to professional audiovisual markets within and outside the countries participating in the MEDIA sub-programme such as co-production and financing initiatives and events and/or trade event and markets for finished works. Attention will be given to short films, video games, cross media and television series.
Financial support cannot be requested to cover attendance at the eligible activities above mentioned (co-production and financing initiatives, industry events and markets for finished works).
Action 2. Business to business promotional activities of European works
- The implementation of business-to-business promotional activities within and outside the countries participating in the MEDIA sub-programme, organized by pan European networks or organisations representing at least 15 MEDIA countries, aimed at facilitating the distribution and circulation of European audiovisual and/or cinematographic works and the networking of European professionals.
- The setting up and launch of business-to-business promotional initiatives and platforms, aiming at creating innovative ways and/or using new business models, to distribute/release European A/V works. The activities should encourage the networking and exchange of information and good practices between professionals I terms of circulation of European works in Europe and worldwide on all platforms in all formats. These activities shall be organised and coordinated by a grouping composed of at least 3 different entities from 3 different MEDIA sub-programme countries. Attention should be given to promoting the uptake of new digital tools and business methods.
Budget
The total budget earmarked for the co-financing of projects is estimated at EUR 6.8 M.
This amount is subject to the availability of the funds after the adoption of the budget for 2019 by the budgetary authority.
The financial contribution of the Union cannot exceed 60% of the total eligible costs of the European actions (actions taking place inside eligible countries defined under point 6.1). In case of International actions taking place outside countries Participating in the MEDIA Sub-programme, the financial contribution may go up to a maximum of 80% of the total eligible costs of the action if duly justified.
The Agency reserves the right not to distribute all the funds available.
