Online Promotion EACEA-23-2019
Within the specific objective of promoting transnational circulation, two of the priorities of the MEDIA Sub-programme shall be:
– to support transnational marketing, branding and distribution of audiovisual works on all other non-theatrical platforms and
– to promote new distribution modes in order to foster the development of new business models.
The Promotion of European Audiovisual Works Online scheme shall provide support to:
Action 1: Actions such as digital promotion, marketing, branding, tagging and development of new offers by existing VOD services offering a majority of European2
films. The aim of the action is to improve the visibility, discoverability and global audience of European audiovisual works;
Action 2: Collaboration across borders between European VOD services;
Action 3: Innovative strategies and online tools for the circulation, distribution and promotion of European audiovisual works, including audience development initiatives focusing on innovative and participatory strategies reaching out to wider audiences with European films.
Applicants submitting projects for different actions should provide separate applications for each action.
Changes in relation to previous calls:
In the Action 1the % of co-financing has been decreased from 60% to 40% of the total eligible costs; personnel costs from 30% to 25% max of the total eligible costs and, in order to be closer with the requirement of the new AVMS Directive, the European dimension of the catalogue has been reduced from 50% to 40%. Besides, “the increase cross-border collaboration between European VOD services” has been deleted from the paragraph related to Eligible Activities. This element remains an important item of the Call for proposals but will be at the heart of the new Action 2. Following the poor results of the previous “Support to the development of Online Ready packages”, a new Action 2 “Collaboration across borders between European VOD services” has been developed to increase cross-border collaboration between existing European VOD services and improving their quality and competitiveness.